DESDE MANHATTAN, CON ALMIDÓN/From Manhattan, With Starch- Madame Paulette in Vogue España
MADAME PAULETTE IS THE MOST FAMOUS TEXTILE RESTORATION SERVICE ON THE PLANET. THE RISE OF VINTAGE DRESSING BRINGS EVERYONE ALL OVER THE GLOBE TO THE BIG APPLE LOOKING FOR THEIR SERVICES. Article by Nuala Phillips.
The tradition speaks of the bride having to wear something new, something old, something blue and something borrowed. What it does not talk about is to include something restored. However, more and more brides opt for a vintage design… with all that implies: bib collars that need to be updated, sizes that need readjusting or even traces of wine and mud that the dress may have dragged from previous lives and that, of course, they have to leave. “Wedding dresses are especially difficult to restore. You have to face embroidery, materials such as silk or lace … And then there is the problem of stains,” John Mahdessian snorts. By the hands of this ‘Sultan of Stains’ have passed the wedding dresses of Bee Shaffer, Kate Hudson and Melania Trump.
Madame Paulette, on Second Avenue in New York, has given life back to dresses that everyone else considered impossible. “There is no rip, stain or damage that I can not fix,” defends proud Mahdessian. It all began sixty years ago, when his uncle Andy married a French aristocrat by name, of course, Madame Paulette. “My uncle decided to open a cleaning service for his wife and her friends on the Upper East Side,” he recalls. After the death of Andy, Madame Paulette returned to Paris and it was John’s father who took over the business for more than 30 years. “When he fell ill, I joined the family business. To differentiate myself, I began to develop cleaning techniques that no one else offered,” he acknowledges. The rest is history. Today, 1,000 wedding dresses per year easily pass through our shop. In total, 65 employees work today in their premises, where they receive orders from the Victoria & Albert Museum, but also from desperate women who seek to save the unbridgeable. “There is no estimate of how long it takes to retrieve a dress. It’s time and dedication,” he clarifies. Although for those who have found their long-awaited design and have no room for action, Mahdessian throws some hope: “We work with the time we have. We have returned clothes in 24 hours. John Mahdessian may have fulfilled the American dream, but Madame Paulette meets daily those of many other women on the planet .